Need for Guiding Principles In any stochastic domain, we frequently ascribe causality and see patterns when there are none present. Our evolutionary need to weave a series of events in a coherent, intelligible narrative amplifies this phenomenon. We often fail to take action at inflection points and act aggressively at inopportune moments. This is especially true in a noisy environment when there is constant comparison with short term/incorrect benchmarks or the performance of other’s pursuing similar goals. Its essential to have a set of guiding principles assisting us navigate this chaos and keep us anchored, especially when we are under pressure. They are the basis for the framework within which we want to operate and processes we want to develop and follow. They could be rudimentary thumb rules or an evolved set of values that we keep coming back to for inspiration and for validation. Sound guiding principles make us more focused and...